Crafted by hand.
Built to travel.

A premium commerce experience that turns decades of small-batch pastry craft into a clear destination for shoppers, events, and wholesale partners.

Jerusalem Sweets gift box filled with assorted pastries
Assorted Jerusalem Sweets baklava arranged on a serving plate
Small-batch pastry
made in New York

Established craft, translated into a modern digital system.

Jerusalem Sweets began in 2000 with a New York factory serving local distribution. As demand expanded through the Tri-state area and beyond, its digital presence needed to carry the same sense of quality as the pastry itself.

The company’s official story is rooted in fresh nuts, fine filo, hand layering, and small batches. Our role was to give that proof room to breathe—then make a broad catalog practical to explore.

Founded
2000
Production
New York
Customer paths
03

A catalog that feels abundant, never overwhelming.

The interface organizes individual forms into recognizable families. Explore the assortment to see how product, category, and gifting logic work together.

Filo / pistachio / walnut

The signature assortment.

Hand-layered pastry becomes a visual system: individual forms are easy to recognize, compare, and collect into a gift-ready box.

Swipe the assortment

Three visual doors into one world.

Baklava collection packaging by Jerusalem Sweets
01

Baklava

A recognizable signature range, arranged for discovery and gifting.

Nawashef collection packaging by Jerusalem Sweets
02

Nawashef

Traditional dry sweets gathered into one legible product family.

Delights collection packaging by Jerusalem Sweets
03

Delights

A colorful, shareable category with a distinct visual doorway.

Not one audience. One connected brand.

The website has to serve a shopper choosing a gift, an event host planning a table, and a retail partner evaluating supply—without making any one of them search for the right door.

One brand / Three entry pointsShop

A direct route from appetite to a clear, gift-ready catalog.

Close-up of the Jerusalem Sweets assorted pastry collection

Texture first. Interface second.

Generous product photography carries appetite and proof. The interface stays controlled around it: warm cream, deep cacao, restrained gold, and just enough geometry to echo the packaging system.

100% naturalAlways freshSmall batch

The product earns the praise. The website makes it visible.

The live client site currently presents a 5.0 rating and customer comments alongside the product experience.

“The baklava is fresh, authentic, and beautifully presented.”

Ruby H.Customer review featured by Jerusalem Sweets

“Fresh, delicious and made with quality ingredients.”

Ghalia H.Customer review featured by Jerusalem Sweets

A gift-ready digital flagship that makes twenty-plus years of New York craft easier to discover, understand, and order.

Food & hospitality

Yallah Habibi