
Baklava
A recognizable signature range, arranged for discovery and gifting.
A premium commerce experience that turns decades of small-batch pastry craft into a clear destination for shoppers, events, and wholesale partners.



Established craft, translated into a modern digital system.
Jerusalem Sweets began in 2000 with a New York factory serving local distribution. As demand expanded through the Tri-state area and beyond, its digital presence needed to carry the same sense of quality as the pastry itself.
The company’s official story is rooted in fresh nuts, fine filo, hand layering, and small batches. Our role was to give that proof room to breathe—then make a broad catalog practical to explore.
The interface organizes individual forms into recognizable families. Explore the assortment to see how product, category, and gifting logic work together.
Hand-layered pastry becomes a visual system: individual forms are easy to recognize, compare, and collect into a gift-ready box.






A recognizable signature range, arranged for discovery and gifting.

Traditional dry sweets gathered into one legible product family.

A colorful, shareable category with a distinct visual doorway.
The website has to serve a shopper choosing a gift, an event host planning a table, and a retail partner evaluating supply—without making any one of them search for the right door.
A direct route from appetite to a clear, gift-ready catalog.

Generous product photography carries appetite and proof. The interface stays controlled around it: warm cream, deep cacao, restrained gold, and just enough geometry to echo the packaging system.
The live client site currently presents a 5.0 rating and customer comments alongside the product experience.
“The baklava is fresh, authentic, and beautifully presented.”
“Fresh, delicious and made with quality ingredients.”
A gift-ready digital flagship that makes twenty-plus years of New York craft easier to discover, understand, and order.